The Impact of Mass Media Advertising on Society Essay...

In a culture that relentlessly promotes avarice and excess as the good life, consumerism is essentially expected. Numerous billboards, posters, flyers and spam mail commercializing products on a daily basis could prove it. Cutting edge technology also allows advertisements be experienced through the use of mass medium and it is nearly impossible to escape the invasion of advertising. Continuous exposure to advertisements has indeed impacted numerous consumers, in which most of them are unaware to the situation and companies are taking advantage of this by allocating big budget to improve and develop advertisements solely to persuade consumer’s preferences toward their brand or product. Advertising has been specifically linked as the main†¦show more content†¦Mass media advertising elicits a nationally subtle peer pressure that gradually destroying moral values and standards. Moreover, with reports from Global Industry Analysts that states â€Å"the global outdoor advertising market is expected to reach almost $44 billion by 2017† it is safe to question the effectiveness of regulation as there seems to exist a preconceived notion that regulators usually have been associated with the industries they regulate. Jane Kilbourne of Center for Media Literacy states that â€Å"Advertising creates a mythical, mostly white world in which people are rarely ugly, overweight, poor, struggling or disabled, either physically or mentally†. Major aspect of advertising that needs to be revamped is their outdated gender roles view. Advertising has been blamed for objectifying women and stereotypical housewife. The housewife usually linked to their excessive need to clean and portray women as stay-at-home mother, conveying the message of an ideal mother figure. On the other hand, the objectivization of women employs the importance of physical beauty and imposing consumer to comply with this unrealistic ideal. Consumer have been indoctrinated that physical beauty signifies attractiveness and affection. With the emergence of technologies, adolescents presumably gather information about sexual mindsets through the media, and most ofShow MoreRelatedMass Media and Popular Culture953 Words   |  4 PagesMass Media and Popular Culture March, 2009 Let us face the facts, mass media and popular culture need each other to coexist. Furthermore, in todays society the mass media serves the interest of popular culture. Moreover, it is the vehicle of free speech in a diverse, multicultural society. In addition, mass media refers to communication via radio, televisions, movie theaters, television, newspapers, magazines, and, etc; thereby, reaching out to the larger audience. 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